Table for Publishing Options
|Book Rights||Publisher licenses||Author owns||Author owns|
|Publishing Expenses||Publisher covers||Author covers||Author covers|
|Marketing Expenses||Author covers||Author covers||Author covers|
|Signing Advance||Most of the time||None||None|
|Royalties||1%–10% of sales price, paid every six months||10%–50% of sales price, paid every six months||100% of the profit immediately upon sale|
|When to Use||
|Eligible to Become a Bestseller||Yes||Yes||No|
If you’re a new author and you want to see your book on The New York Times or Wall Street Journal, or USA Today bestseller lists, traditional publishing is probably your best option. If you’ve already committed to hiring Promote A Book, but haven’t found a publisher, we can probably help. If you think traditional publishing is the right option, and you have your sites set on making the bestseller lists, read our guide on How to Publish a Best-selling Book.Get Traditionally Published
When you license your book to a publishing house, they’ll generally provide copyediting, cover design, and layout, to create a professional-looking printed book, then they’ll distribute it to retail bookstores.Find Out About Distribution
The publisher pays for printing, distribution, and co-op costs. They assume the financial risk and therefore keep most of the profits from sales.
What publishers generally don’t do—what they see as your job—is promote your book to readers. It’s important to understand what publishersdo and don’t do.Let Us Help You Promote
The author gets an advance and a royalty payment for each book sold after the advance is repaid. The royalty payment is relatively small—typically 10%-12% of
the retail price.
Ordering and billing can be simplified or outsourced to services like Amazon or Createspace, but you still need a professional cover design, interior layout, and coopyeditingUpgrade Your Book Quality
If you want an Amazon or Kindle bestseller, self-publishing can be a great vehicle. The barrier to entry is low, you to keep the rights, and all profits from sales.
If you want to see your book in your local bookstore, or to have a chance at a major newspaper’s bestseller list, then self-publishing isn’t the option for you.
In exchange for paying upfront costs and shouldering some or most of the financial risk, the author gets a much greater percentage of the profits from sales.Go Beyond Book Profits
Established authors or those who can bring a large number of guaranteed sales to the table can benefit from co-publishing because it allows them to keep more of the profits.Grow Your Guaranteed Sales
We sell phone consultations by-the-hour and walk you through your decision. This is especially helpful and worthwhile if you are considering co-publishing. See the details of this service here.Connect With Us