For this reason, both parties make decisions based on a risk-management model. The publisher would rather push too few books out to the bookstore, because if the book sells out, it can be re-stocked without penalty, and the bookstore would rather have fewer copies of an untested book on their shelf simply because they can’t afford to waste the shelf space on a non-seller.
Get Your Free ReportSome authors, when they start to learn the reality of publishing and of making the bestseller lists, wonder if it’s really worth it–if there’s a business case to be made for investing in a Bestseller Campaign.
And some just want to know how to make the system work for them, so they can get on with becoming a celebrated expert in their field, or just generally taking over the world.
Regardless of which type of author you are, it’s worth getting this report.
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