A fully executed Audience-Engagement Campaign. We craft your message so that it represents who you are, what you represent, and whom you wish to reach. PLUS direct access to a Michael Drew-Trained project manager. Michael R. Drew is the number-one expert on bestselling book promotional strategies in North America.
This package also includes the following major elements and deliverables:
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Michael R. Drew and his team advise you for six solid hours on your business and approach, your book, and your audience. We keep in contact with you as the project unfolds. You will have a team of Promote A Book experts on call. At least three people will work directly with you and your colleagues on this project.
Consult With Michael
We see the project through to its launch, and more. We are there with you from the conception and design of the website and discussion of the white papers to the publication of the papers, the illustrated blogs, and newsletters, to the launching of your site.
We build four custom Personas for you, based on your audience profile. Personas are individualized representations of your audience members, drawn from the four main personality types and used to create more effective marketing.
Our dedicated project manager checks in with you at least once a week for an hour-long call to ensure that everything is on track and that we’ve handled any changes to your content, approach, or overall business. In addition, we’ll provide training videos and a manual to help you maximize the power of your site.
Work With Us
We provide the keyword research and best terms for SEO, the trigger words that appeal to your audience, the proper language that best represents your brand, and the phrases and vocabulary to avoid online, in white papers, and blogs with related images.
Building an audience is as simple as consistent communication of the right message. The benefit of this feature is that you as an author can focus on your work while your content runs in a targeted, automatic fashion for 12 months. Your message is reinforced throughout the year.
We will design custom business cards and stationery, along with publicity materials such as banners and posters that will reflect your book, your brand, and your overall service.
A full year of blog posts with the optimal length of content for most Search Engine Optimization, at a publishing frequency of two posts per week, the ideal recommended frequency, expertly written to attract your audience, fully edited, illustrated in some way, and ready for publication.
Get Started Creating Your Content
We will provide legally acquired and rights-approved art for each of your blog posts, designed to reflect the content and to draw in the reader.
Comments include Facebook status updates, Twitter tweets, and blog comments on other blogs. All these work to create links back to your blog or content and to create and amplify social sharing of your content.
These fully designed, medium-format reports are produced so that they can be delivered via email or downloaded following a sign-up process. This helps convert regular blog readers into subscribers to your newsletter, generate verified leads, and attract more serious consumers of your content and messaging.
Attract Serious Consumers
We will publish four e-books derived from your content that will help build your audience by introducing them to your message in shorter form. These e-books will be beautifully designed and readable on Kindle or other devices.
We provide you the kind of content that works best in social sharing to create memes derived from your writing and arranged so that they are easily forwarded and illustrate the salient points of your brand and service. Graphics are legally produced or royalty-free for your security.
Your website’s behind-the-scenes design with a professional theme aligned with your book cover and links incorporated to move visitors through your site and deeper into your content, plus 12 months of hosting and security.
This includes writing your landing page—the most important page on your website—and indicating all the links needed to cross-pollinate with social media, your blogs and white papers, and a comment generator. Plus, we’ll provide 60 paid-for graphics to enhance your site, and transfer over your existing content.
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We look at how your content is performing in search engines and in building an audience and adjust as needed to ensure that it works most effectively.
A full manual to launch your site, plus coaching on how to use the website backend and content-management system so you or your team can change or update the website or membership site content, and publish new blog posts, social media, newsletters, and more.
We include up to five additional fully designed pages at no cost, should your content, brand, and approach require them. We will also include three product pages in this package, and three “about” pages so that when you’re ready to sell yourself or your products—books, seminars, consulting—through your website, you’ll be able to do so.
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If you arrive at a point where you want to sell your products—services, books, consulting, seminars—we will make sure your site is e-commerce–enabled, for easy checkout, order fulfillment, and accounting. And if you have CRM, we’ll hook up your website to that, too.
Start Your Campaign
An email campaign is an effective audience builder. We know how to construct these campaigns in the proper order to build interest and lead the reader to click through to your content.