A fully executed Audience-Engagement Campaign. We craft your message so that it represents who you are, what you represent, and whom you wish to reach. PLUS, direct access to a Michael Drew-trained project manager. Michael R. Drew is the number-one expert on bestselling book promotional strategies in North America.
This package also includes the following major elements and deliverables:
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Michael R. Drew and his team will consult with you by phone for three hours on your business and approach, your book, and your audience. We keep in close contact with you as the project unfolds.
We see the project through to its launch, and more. We are there with you from the conception and design of the website and discussion of the white papers to the writing of the e-books, papers, blogs, and newsletters, to the launching of your site.
Learn About Our Website Process
We supply you with four Personas, the individualized representations of your audience members, drawn from the four main personality types and used to create more effective marketing.
Our project manager checks in with you at least once a week to ensure that everything is on track and that we’ve handled any changes to your content, approach, or overall business. We will provide training videos and a “getting started” manual for your new site, plus five hours per month of support for the first three months, and two hours per month after that, through the first year, to help you maximize the power of your site.
Work With Us
We work closely with you to develop the proper language for your brand that best represents who you are and what you offer. This website style guide will have the right terms for optimized search-engine use, the trigger words to appeal to your audience, and the phrases and vocabulary to avoid.
Building an audience is as simple as consistent communication of the right message. The benefit of this feature is that you as an author can focus on your work while your content runs in a targeted, automatic fashion for 12 months. Your message is reinforced throughout the year.
We will design custom business cards and stationery, along with publicity materials such as banners and posters that will reflect your book, your brand, and your overall service.
A full year of blog posts with the optimal length of content for most Search Engine Optimization, at a publishing frequency of two posts per week, the ideal recommended frequency, expertly written to attract your audience, fully edited and ready for publication.
Get Started Creating Your Content
We will provide 25 legally acquired and rights-approved art for each of your blog posts, designed to reflect the content and to draw in the reader.
Comments include Facebook status updates, Twitter tweets, and blog comments on other blogs. All these work to create links back to your blog or content and to create and amplify social sharing of your content.
These medium-format reports are created so they can be delivered via email or download following a sign-up process. This helps convert regular blog readers into subscribers to your newsletter, generate verified leads, and attract more serious consumers of your content and messaging.
Attract Serious Consumers
We will publish four e-books derived from your content that will help build your audience by introducing them to your message in shorter form. These e-books will be beautifully designed and readable on Kindle or other devices.
We provide you the kind of content that works best in social sharing to create memes derived from your writing and arranged so that they are easily forwarded and illustrate the salient points of your brand and service. Graphics are legally produced or royalty-free for your security.
Let Us Create Your Content
Your website’s behind-the-scenes design with a professional theme aligned with your book cover and links incorporated to move visitors through your site and deeper into your content, plus 12 months of hosting and security.
This includes writing your landing page—the most important page on your website—and indicating all the links needed to cross-pollinate with social media, your blogs and white papers, and a comment generator. Plus, we’ll provide 25 paid-for graphics to enhance your site.
We look at how your content is performing in search engines and in building an audience and adjust as needed to ensure that it works most effectively.
To launch your site, plus coaching on how to use the website backend and content-management system so you or your team can change or update the website or membership site content, and publish new blog posts, social media, newsletters, and more.
We include up to three additional fully designed pages at no cost, should your content, brand, and approach require them. We will also include two product pages in this package, and two “about” pages, so that when you’re ready to sell yourself or your products—books, seminars, consulting—through your website, you’ll be able to do so.
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If you arrive at a point where you want to sell your products—services, books, consulting, seminars—we will make sure your site is e-commerce–enabled, for easy checkout, order fulfillment, and accounting. And if you have a CRM system, we’ll hook up your website to that, too.
Start Your Campaign