Back in the heyday of NYC Publishers, the publishers themselves would handle this kind of PR and publicity for their books and authors. And, to some extent, they still do this for their very top-shelf, A-list writers. It’s just that they no longer do this for the vast majority of their books and authors, as they simply don’t have the resources. It’s all a matter of knowing what publishers do and don’t do in terms of helping to make your book a success.Learn What Publishers Actually Do
If you want PR done for your book, you’ll have to personally hire your own traditional PR agency. Since, Promote A Book routinely works and coordinates efforts with all five of the top book PR Firms in North America (as well as working with the major publishers), we’re happy to help you choose and hire the right PR Firm for your book.
In fact, if you’re planning for a Major List Bestseller Campaign, we highly recommend that you DO hire a traditional PR Firm. It really is a key part to ensuring that you get a strong business ROI from your best-selling book.
Merely having your book in the bookstore isn’t a magic cure-all. You can’t assume people will just show up, find your book, buy it, and actually read it. Just because you’ve “built it” doesn’t mean “they will come.”
Getting prospective readers interested in your book in the first place is the challenge our Audience Engagement Campaigns are designed to solve.
But assuming that your book does end up in the hands of readers, the next question becomes: what then?