Ray Bard of Bard Press discovered that bestselling books generally have 4 major elements that make them bestsellers.
With more than half of all of Bard Press titles having made The New York Times bestseller lists, 75% in the last 10 years, all of Ray’s best-selling books have these 4 Elements.
Most books have some of the elements, but few have all 4. Most are lacking in at least one. A Big Idea may have little proof or actionables. Great Nuts & Bolts may have no Entertainment. Bestsellers are strong in all 4.Bestseller-ify Your Content
The 4 elements uncovered by Ray Bard don’t just appear in or apply to books. They feature prominently in great content as well. (Just think about the last video you raved about online!)
Using The 4 Elements, We Can…
The 4th Element Is The Takeaway Or Proof
The 4th element is the help. People love titles like “The 7 Laws of This” or “The 9 Commandments of That.” Ray Bard’s 4 Elements are powerful-a framework for creating and evaluating content for marketability and bestseller potential.Work With Us Today