Ivan Misner, the founder of Business Network International (BNI), the world’s largest business-referral organization, wanted to incentivize BNI’s 30,000 members and franchisees worldwide to increase the organization’s numbers.
To grow the BNI business, Ivan Misner hired Michael Drew to work with him and publisher Ray Bard to create what became the book Masters of Networking.
BNI franchise owners throughout North America each wrote a chapter in the book, thereby establishing themselves as business networking experts in their local markets. Once the book was finished, Promote A Book worked with Ivan Misner to run an aggressive Major List Bestseller Campaign pushing the book in each BNI franchise market.
The campaign was a smash. Masters of Networking sold more than 15,000 books on its launch, propelling the book onto the New York Times, Wall Street Journal, and USA Today bestseller lists.
More importantly, BNI more than doubled in size, growing from 30,000 to more than 75,000 members within the year after Masters of Networking achieved its bestseller status, with predictable results on Ivan Misner’s income.
A book is more than a book: it's a calling card for your expertise and it's a building block for your business. Bestselling books anchor an author's credibility and provide the impetus for enlarging an audience and spreading a message. All of this leads to more sales, greater leverage and an author's ability to become the go-to expert, and to become a true leader.
But you need to stand out from the crowd. More and more books are being published each year. By some estimates, it’s as many as three million. Even if your book will release in the future, you must start building your brand now. Readers' awareness of you and your ideas needs to begin immediately.
Most publishers today demand a well-thought-out marketing plan from their authors. You may have already scored an agreement with a publisher—but for your next contract you will want to demonstrate that your marketing results in book sales.
Publishers and readers increasingly look at how expertly you handle social media. They evaluate your social media presence. Unless you already have an established group of readers or followers who are eager to hear your message, you won’t get the publishing deal you want.
Persuading readers is up to you. If you don’t do it or hire someone to do it, it simply won’t happen. And if that doesn’t happen, then your goals of having your voice heard, selling books, becoming famous, and gaining a fortune won’t happen.
We at Promote A Book can make it happen. And know this: our bestselling authors recoup their investment typically within 2.5 years through increased demand, plus the ability to charge more and launch more products. A bestseller is not only a smart move for thought leaders, experts, and professionals, it's an essential one – and we can get you there.Find Out How