Ray Bard of Bard Press discovered that bestselling books generally have 4 major elements that make them bestsellers.
With more than half of all of Bard Press titles having made The New York Times bestseller lists, 75% in the last 10 years, all of Ray’s best-selling books have these 4 Elements.
Our services cover all 4 elements:
- 1. A Big Idea: a new essential insight or paradigm shift.
- 2. Nuts & Bolts: actionable methods and substantiating proof.
- 3. Entertainment: engaging writing, visuals, formatting, stories, humor
- 4. Hope: promise that tomorrow will be better than today
Most books have some of the elements, but few have all 4. Most are lacking in at least one. A Big Idea may have little proof or actionables. Great Nuts & Bolts may have no Entertainment. Bestsellers are strong in all 4.
Bestseller-ify Your Content
The 3 Elements That Make Content Great
- Entertaining enough to post to social media.
- Communicate a key – some big idea, not just funny, but some great insight.
- “Feel good” content. Who wants to share a downer? The feeling is usually WHY we share.
The 4th Element Is The Takeaway Or Proof
The 4th element is the help. People love titles like “The 7 Laws of This” or “The 9 Commandments of That.” Ray Bard’s 4 Elements are powerful-a framework for creating and evaluating content for marketability and bestseller potential.
Work With Us TodayFrameworks & Methods 4 Elements is only one way to help nonfiction authors create better content
- Rapid Content Creation Method is also life-changing
- Temperament-Based Communication makes content appeal to every personality type
- 12 Steps of Intimacy maps content to the reader’s stage in buying
- Market-Testing Your Big Idea reveals the audience appeal of your concept