Ray Bard of Bard Press discovered that bestselling books generally have 4 major elements that make them bestsellers.
With more than half of all of Bard Press titles having made The New York Times bestseller lists, 75% in the last 10 years, all of Ray’s best-selling books have these 4 Elements.
- 1. A Big Idea: a new essential insight or paradigm shift.
- 2. Nuts & Bolts: actionable methods and substantiating proof.
- 3. Entertainment: engaging writing, visuals, formatting, stories, humor
- 4. Hope: promise that tomorrow will be better than today
Most books have some of the elements, but few have all 4. Most are lacking in at least one. A Big Idea may have little proof or actionables. Great Nuts & Bolts may have no Entertainment. Bestsellers are strong in all 4.Bestseller-ify Your Content
The 4 elements uncovered by Ray Bard don’t just appear in or apply to books. They feature prominently in great content as well. (Just think about the last video you raved about online!)
Using The 4 Elements, We Can…
- Bestseller-ify your book better during Substantive Editing.
- Ghostwrite books to a higher standard.
- Plan more effective, snack-ably delicious Content, Marketing and Audience Engagement Campaigns.
- Craft Better Book Websites.
- Entertaining enough to post to social media.
- Communicate a key – some big idea, not just funny, but some great insight.
- “Feel good” content. Who wants to share a downer? The feeling is usually WHY we share.
The 4th Element Is The Takeaway Or Proof
The 4th element is the help. People love titles like “The 7 Laws of This” or “The 9 Commandments of That.” Ray Bard’s 4 Elements are powerful-a framework for creating and evaluating content for marketability and bestseller potential.Work With Us Today
Frameworks & Methods 4 Elements is only one way to help nonfiction authors create better content
- Rapid Content Creation Method is also life-changing
- Temperament-Based Communication makes content appeal to every personality type
- 12 Steps of Intimacy maps content to the reader’s stage in buying
- Market-Testing Your Big Idea reveals the audience appeal of your concept