Ray Bard of Bard Press discovered that bestselling books generally have 4 major elements that make them bestsellers.
With more than half of all of Bard Press titles having made The New York Times bestseller lists, 75% in the last 10 years, all of Ray’s best-selling books have these 4 Elements.
- 1. A Big Idea: a new essential insight or paradigm shift.
- 2. Nuts & Bolts: actionable methods and substantiating proof.
- 3. Entertainment: engaging writing, visuals, formatting, stories, humor
- 4. Hope: promise that tomorrow will be better than today
Most books have some of the elements, but few have all 4. Most are lacking in at least one. A Big Idea may have little proof or actionables. Great Nuts & Bolts may have no Entertainment. Bestsellers are strong in all 4.Bestseller-ify Your Content
The 4 elements uncovered by Ray Bard don’t just appear in or apply to books. They feature prominently in great content as well. (Just think about the last video you raved about online!)
Using The 4 Elements, We Can…
- Entertaining enough to post to social media.
- Communicate a key – some big idea, not just funny, but some great insight.
- “Feel good” content. Who wants to share a downer? The feeling is usually WHY we share.
The 4th Element Is The Takeaway Or Proof
The 4th element is the help. People love titles like “The 7 Laws of This” or “The 9 Commandments of That.” Ray Bard’s 4 Elements are powerful-a framework for creating and evaluating content for marketability and bestseller potential.Work With Us Today
Frameworks & Methods 4 Elements is only one way to help nonfiction authors create better content