Publishing Timelines And Book Promotion

Publishing and Promotional Timelines Understanding The Inner Workings Of Publishing

While it’s difficult to become a bestselling author, we’ve made it a step-by-step process that will get you there. You can with us learn how to publish a bestselling book. We create bestseller campaigns for authors who already have a publisher handling distribution, and a website and an audience-engagement strategy in place (or who have hired Promote A Book to put these in place for them).

A Promote A Book bestseller campaign is crucial because:

You need to generate pre-publication sales. We show you how to promote your book through strategies that will help you generate sales buzz for your book prior to and at the time of your launch (and beyond).
You need to choose the right sales channel and venue. A bestseller campaign ensures that your major sales events and audience outreaches are tracked and reported appropriately. We work closely with retailers so that the sales of your book are reported properly to the lists. If they’re not, we act to make correct this.
How your book is categorized is important. It’s harder to reach the top in some categories than in others. Simply choosing the right category can make the difference between your book never making the list and your book topping the charts. We determine the most advantageous category for your book.
How your book is promoted is essential. Book promotion events, sponsorships, and book giveaways are among the very best ways to get maximum publicity for your book.
It’s essential to have the right contacts and connections. Promote A Book maintains good working relationships with the major newspapers, booksellers, journalists who compile the lists and publishers.

We are 85 for 85 when it comes to putting our clients onto national bestseller lists. We are the very best in the world at this — and we know what’s working right now.

Use Our Timeline Tool

Running Out of Time You Probably Have Less Time Than You Think

If you’re only a month or two away from your book launch, don’t despair: we can still help. We’ll put your book promotion campaigns on an expedited status. We’ve pulled off Bestseller Campaigns with this kind of short-fused timeline before, and we can do it for you. Just understand that, at this point, every day is critical, so contact us today, not tomorrow.

Please click on the timeline infographic to the right for a solid critical-path style map of publishing and marketing deadlines and timelines.

What you’ll notice when you look at the timeline is the following:

See Our Infographics

One Year

It generally takes one year to launch a book starting from the time you turn in your finished manuscript. Plan on even more time if you’re printing your book in China to save money.

Start Rapidly

Traditional PR Firms

Traditional PR firms usually require 8-9 months of time to pitch you and your book for interviews, articles, and reviews. Mass media outlets plan their editorial calendars at least six months in advance, and PR firms get their best results when they work on the media’s timeline.

Get the PR ball rolling

Audience Engagement

If you hire Promote A Book for an Audience Engagement Campaign, it takes us three months to turn your manuscript into Marketing Bites. In addition to that, you’ll want about five to nine months of solid content marketing to grow and engage your audience prior to book launch. The longer you have, the better.

Get Your Marketing Bites

Bestseller Campaigns

For Bestseller Campaigns, and especially for Major List Bestseller Campaigns, we require a good two to three months of planning and working time prior to your book launch. Some of this is on our end, but a lot of it comes from the time required to reach out to your network to support your book and generate strategically timed sales. People who are happy to do favors for you might not be able to do them if you don’t give them time to plan and work it into their schedule and budgets.

Get ahead of the game

The Bottom Line

“Book Promotion Done Right” requires time to plan, execute, and build momentum. It’s a process, not an event. The earlier your bring Promote A Book into that process the better.

So contact us today instead of tomorrow. You’ll be glad you did when tomorrow comes sooner than you expected.