Market Test Your Big Idea

Market Test Your Big Idea Not All Book Ideas Are Created Equal

There’s no point investing time and energy into a book built around a Not-Big-Enough Idea. Market-test your Big Idea using an evaluation tool created by the legendary Ray Bard, who has selected and published 500 bestsellers.

To gain a clear understanding of a book’s market potential, you have to look at the degree of felt need for knowledge about your topic in relation to the size of the audience that has that need.

Engage Your Audience

A Deep Felt Need And Immense Popular Appeal

Diet, Fitness, Wellness, and Success books dominate nonfiction bestsellers. Their deep felt needs have broad appeal. Ocean topics make natural choices to make a run at the bestseller lists. To be sure, test your network too.

Connect With Their Needs

A Deep Felt Need But Extremely Niched

People who need good how-to information, for example on horse breeding, will find your book and read it. There’s not very many people who need or want good information on it. Think of this as narrowcasting.

Expand Your Reach

Wide Appeal, But A Shallow Felt Need

A small amount of information can make a great article, but not a full book. The “art of picking the freshest fruit in the grocery store” might be an interesting blog post, but don’t try expanding it into a book.

Dig Deeper With Us

Low Felt Need And A Tiny Audience

These are topics to avoid even in blogs or articles. A book on how to win at tiddlywinks fits this category. Except for the one life moment that someone’s about to win a hot game of tiddlywinks, no one cares.

Build A Bigger Platform

Enough Felt Need And Audience To Be Workable

Not an Ocean due to the smaller potential audience, but because lakes run from large ponds to Great Lakes, with a large network, you could achieve success. As you market test your Big Idea, why not market test your network too?

Market Test Your Network
We Plan Your Book’s Success From The Start

Our tools and expertise set up your book for success. Knowing the type of Big Idea helps you make smart promotion choices. For example, market a Well topic direct to its niche audience, rather than TV, radio and PR.

Uncover The Best Big Ideas

Select Your Biggest Idea Possible

Don’t settle for a halfway ticket to Europe but don’t pay full fare for a plane that isn’t big enough or powerful enough to make the journey.

We coach authors to stretch for a Big Idea that is big enough.

Grab Your Big Idea
Every Campaign Starts With A Great Book

To ensure your book the greatest success possible, we can:

  • Create a killer book outline
  • Bake bestseller success elements into your manuscript
  • Ensure your book speaks to all personality types
Create The Greatest Book
We Bring Your Book to Completion

To finish the job, we provide professional help to:

  • Substantively edit your manuscript
  • Create a compelling cover design and interior layout
  • Provide your book with the book promotion it needs & deserves
Create Your Finished Masterpiece
Relaunch An Old Book To Build Business

We can help you republish or relaunch your old book to new success. If you’re looking to make your book success boost your business’s success, we’re the leading experts with a proven track record.

Breathe New Life Into Your Book