There’s no point investing time and energy into a book built around a Not-Big-Enough Idea. Market-test your Big Idea using an evaluation tool created by the legendary Ray Bard, who has selected and published 500 bestsellers.
To gain a clear understanding of a book’s market potential, you have to look at the degree of felt need for knowledge about your topic in relation to the size of the audience that has that need.
A Deep Felt Need And Immense Popular Appeal
Diet, Fitness, Wellness, and Success books dominate nonfiction bestsellers. Their deep felt needs have broad appeal. Ocean topics make natural choices to make a run at the bestseller lists. To be sure, test your network too.
Connect With Their Needs
A Deep Felt Need But Extremely Niched
People who need good how-to information, for example on horse breeding, will find your book and read it. There’s not very many people who need or want good information on it. Think of this as narrowcasting.
Expand Your Reach
Wide Appeal, But A Shallow Felt Need
A small amount of information can make a great article, but not a full book. The “art of picking the freshest fruit in the grocery store” might be an interesting blog post, but don’t try expanding it into a book.
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Low Felt Need And A Tiny Audience
These are topics to avoid even in blogs or articles. A book on how to win at tiddlywinks fits this category. Except for the one life moment that someone’s about to win a hot game of tiddlywinks, no one cares.
Enough Felt Need And Audience To Be Workable
Not an Ocean due to the smaller potential audience, but because lakes run from large ponds to Great Lakes, with a large network, you could achieve success. As you market test your Big Idea, why not market test your network too?
Our tools and expertise set up your book for success. Knowing the type of Big Idea helps you make smart promotion choices. For example, market a Well topic direct to its niche audience, rather than TV, radio and PR.
Uncover The Best Big IdeasDon’t settle for a halfway ticket to Europe but don’t pay full fare for a plane that isn’t big enough or powerful enough to make the journey.
We coach authors to stretch for a Big Idea that is big enough.
To ensure your book the greatest success possible, we can:
- Create a killer book outline
- Bake bestseller success elements into your manuscript
- Ensure your book speaks to all personality types
To finish the job, we provide professional help to:
- Substantively edit your manuscript
- Create a compelling cover design and interior layout
- Provide your book with the book promotion it needs & deserves
We can help you republish or relaunch your old book to new success. If you’re looking to make your book success boost your business’s success, we’re the leading experts with a proven track record.
Breathe New Life Into Your Book