Audience Engagement Campaign – Promote

Engage Your Audience Grow Your Readership, Reach, and Influence

We see an Audience Engagement Campaign as the natural complement to a Bestseller Campaign. Combining the two, along with an appropriate publishing and PR plan, is the first step to Taking Over The World.

In essence, an Audience Engagement Campaign helps grow your audience and then transforms that audience into an army of book-buying, link-sharing, review-posting fans and business leads.

This campaign is made up of two of our most popular services: Persuasive Website Design and Development combined with a year’s worth of our done-for-you content marketing. These services provide authors with a digital home base for their book promotion efforts along with everything they need to engage and nurture prospective readers and clients.

This means that when readers hear about you, either from a bestseller list, your PR efforts, or a shared link, they can instantly get more information and taste test your content. If your content is good—which it will be, thanks to our Marketing Bites service—those curious blog readers will become book buyers, then go on to become fans and clients.

Of course, every author hopes that these transitions and transformations will happen. Promote A Book doesn’t rely on crossed fingers and wishes. We intelligently engineer your marketing process to make them happen.

Take Over The World

The Power of Marketing Bites

The cost of a new book isn’t the real barrier to entry. The real barrier is the time it takes to read that book. No one is willing to invest a few hours reading your book until they’re fully convinced that:

You have the insight and information they need,
You’re offering them a real chance at a hoped-for transformation
Your book not only has a Big Idea, but the “How-To” for practical application
They’ll enjoy reading the book

Incidentally, these same 4 “Best Seller” Elements are what we help authors bake into their manuscripts and content marketing when they come to us for help editing or writing their books (or relaunching an old book). We also bestseller-ify their content marketing by baking these same 4 magically-delicious elements into it. That’s how we know that your Audience Engagement content will be good enough to attract and keep readers.

Absorb The 4 Elements

Convince Readers to Buy Your Book

For better or worse, the only effective way to convince people to buy your book is to expose them to the actual content of the book, so they can decide for themselves. Yes, great reviews help. As does media buzz. As does sales success. But ultimately, the proof of the pudding is in the tasting.

So we take your manuscript and create done-for-you, bite-sized tastes for prospective readers. Some of these bites are blog posts. Other bites are Social Media posts and comments. Others still are graphically-enhanced pull quotes. And some are downloadable reports and white papers. All in all, it is a year’s worth of strategically-planned content marketing. We’ll even provide multimedia content marketing —i.e., videos, infographics, interactive quizzes—for those authors looking to expand their content marketing in that direction.

This is how we transform your manuscript into a year’s worth of custom-created content that moves barely curious taste-testers through the 12 Steps of Intimacy, transforming them into dedicated readers, as well as lifetime customers and fans.

Get Your Marketing Bites

A Persuasive Website For Content Marketing To Work, It Needs A Home: A Book Website And Blog

You may already have a website, but you’ll want one dedicated to your book. You’re promoting your book to the world, so you’ll need an online home for it when interested readers inevitably do some online research to see what your book is about, including prospective readers, media reporters doing research, organizations looking to book you as a speaker, and everyone else potentially interested in your vision and the book you’ve expressed it in.

This is exactly the area where most book websites come up short, simply because they were never designed to persuade.

Most book websites are never designed as anything more than brochure-ware: slap together a graphic design similar to the book cover, grab some promotional copy (either from a press release or from the back cover description), add an author bio, and call it good.

Learn About PAB Book Websites

Promote A Book websites are different because they are engineered to be persuasive:

We start with the different categories of site visitors—the reporter debating whether to feature your book in his article; the professional organization contemplating whether to book you to speak; and the interested reader deciding whether to buy your book or check out your blog—then figure out the appropriate action we want them to take.
We then plan the exact content and messaging to persuade these visitors into taking those actions, focusing on temperament-based communicationto maximize results.
We assemble those pre-planned interactions into the pages, links, design, and interactive elements that will make up your site.
Finally we custom build your site using professional designers, copywriters, and Web developers.

Granted, this process is more in-depth and it costs more (but not much more) than a typical quick-and-dirty book website. But when building the digital home-base for your book promotional efforts, experience has taught us that the improved results are well worth the investment.

Get Into Our Temperament Based Process

Working With Promote A Book In working with Promote A Book, we prefer to work in campaigns rather than individual services or products.

We work in campaigns because the coordinated effects of the campaign elements more consistently move the needle for our clients. If you just buy a book website, it might not work for you unless you drive the right traffic to it. So we combine the website with strategic content marketing to ensure that the right audience gets to the right platform, and experiences the right messaging and content, to get the results our clients want.

Not only do we recommend we work in campaigns, we recommend that you combine an Audience Engagement Campaign with a Bestseller Campaign to get the best possible results. The Bestseller Campaign drives social proof and media buzz which turbo-charges your audience engagement efforts. And the audience engagement efforts grow your platform and provide the reader an on-ramp to your content, which improves book sales and increases the power of your Bestseller Campaign. This is how you create not just success for your book, but real success for your business as a result of your book.

It might seem like an upsell, but selling a ticket all the way to Europe, always provides better results than half-way measures that leave customers stranded at sea.

Go All The Way With Combined Campaigns