The Business Case For A Bestselling Book

The ROI of a Best-Selling Book Promoting Your Book to Bestseller Status Repays the Investment

A Major List Bestseller campaign requires a significant investment of money and resources, so it’s natural to ask: “What’s the payoff?”

There is certainly the intangible accomplishment and immediate credibility conferred by being a New York Times, Wall Street Journal, or USA Today best-selling author. But when it comes to financial return, what’s the business case for investing in a best-selling book?

The short answer is that the pay-off is indirect, but Promote A Book’s strategies are designed to ensure that your book’s success does translate to your business success.

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Roy H. Williams
—The Wizard Of Ads Trilogy

Before Roy H. Williams became a New York Times, Wall Street Journal, and USA Today best-selling author, he was already well known within the radio advertising industry. He would charge about $5,000 for an all-day radio advertising training event.

After his first book landed on those prestigious bestseller lists, he was able to ask for—and repeatedly get—$20,000 per speaking engagement.

His advertising firm also went from annual gross revenues of XXX,XXX to Y,YYY,YYY in the next full fiscal year following his book launch.

In fact, his first Major List Bestseller Campaign proved so profitable of an investment, that he undertook two more campaigns in the following years, making his book into a trilogy.

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Ivan Misner
—Masters of Networking

Ivan Misner, the founder of Business Network International (BNI), the world’s largest business-referral organization, wanted to incentivize BNI’s 30,000 members and franchisees worldwide to increase the organization’s numbers.

To grow the BNI business, Ivan Misner hired Michael Drew to work with him and publisher Ray Bard to create what became the book Masters of Networking.

BNI franchise owners throughout North America each wrote a chapter in the book, thereby establishing themselves as business networking experts in their local markets. Once the book was finished, Promote A Book worked with Ivan Misner to run an aggressive Major List Bestseller Campaign pushing the book in each BNI franchise market.

The campaign was a smash. Masters of Networking sold more than 15,000 books on its launch, propelling the book onto the New York Times, Wall Street Journal, and USA Today bestseller lists.

More importantly, BNI more than doubled in size, growing from 30,000 to more than 75,000 members within the year after Masters of Networking achieved its bestseller status, with predictable results on Ivan Misner’s income.

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Moving Forward

Jordan Rubin is the founder and former owner of Garden of Life, a nutraceutical company in West Palm Beach, Florida. Garden of Life products can be found in most health and supplement stores like GNC and Whole Foods.

In 2003-2004, Garden of Life’s annual revenue was $19 million. The company wanted to expand its market exposure and increase its sales of supplements and nutraceuticals.

Our strategy was to:

Create a diet book, called The Maker’s Diet, around Jordan Rubin’s personal philosophy and to tie the nutraceutical products into this diet
Promote the book onto the bestseller lists
Use the best-selling status of the book to add credibility to Jordan Rubin and expand his company’s audience and customer base.

Rubin’s Major List Bestseller Campaign for The Maker’s Diet generated sales of more than 20,000 copies and launched the book to number-one on the USA Today bestseller list, and onto the New York Times and Wall Street Journal bestseller lists.

Following the best-selling success of The Maker’s Diet, Jordan’s company, Garden of Life, more than tripled its gross revenue, growing to over $70 million in one year. Between 2004 and 2010, The Maker’s Diet sold more than 800,000 copies.

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Take Over The World

A book is more than a book: it’s a calling card for your expertise and it’s a building block for your business. Bestselling books anchor an author’s credibility and provide the impetus for enlarging an audience and spreading a message. All of this leads to more sales, greater leverage and an author’s ability to become the go-to expert, and to become a true leader.

But you need to stand out from the crowd. More and more books are being published each year. By some estimates, it’s as many as three million. Even if your book will release in the future, you must start building your brand now. Readers’ awareness of you and your ideas needs to begin immediately.

Most publishers today demand a well-thought-out marketing plan from their authors. You may have already scored an agreement with a publisher—but for your next contract you will want to demonstrate that your marketing results in book sales.

Publishers and readers increasingly look at how expertly you handle social media. They evaluate your social media presence. Unless you already have an established group of readers or followers who are eager to hear your message, you won’t get the publishing deal you want.

Persuading readers is up to you. If you don’t do it or hire someone to do it, it simply won’t happen. And if that doesn’t happen, then your goals of having your voice heard, selling books, becoming famous, and gaining a fortune won’t happen.

We at Promote A Book can make it happen. And know this: our bestselling authors recoup their investment typically within 2.5 years through increased demand, plus the ability to charge more and launch more products. A bestseller is not only a smart move for thought leaders, experts, and professionals, it’s an essential one – and we can get you there.

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